


After successfully developing TKK Corporation Co., Ltd. into a leading manufacturer of automation systems and robots in Thailand, CEO Kanlayanee Kongsomjit established Cera Automation and Technology Co., Ltd. to share a portion of profits back into society, further developing new-generation startups and educational institutions, and providing opportunities for young Thais to access software that is easy to use, affordable, and practically effective.
CiRA Automation & Technology Co., Ltd., or "CiRA TECH," is an AI innovation platform developer. This platform leverages world-class artificial intelligence software innovations from King Mongkut's Institute of Technology Ladkrabang (KMITL) to expand and elevate the industrial sector. The platform, called "CiRA Core," is designed to help Thai entrepreneurs of all levels, from SMEs to startups and large corporations, access cutting-edge technology at a cost of just tens of thousands of baht.
CiRA Core is an AI technology in the field of Deep Learning. It mimics the neuron network in the human brain, enabling precise learning, memory, analysis, classification, and decision-making. It is suitable for application in various industries, such as connecting to machines to count products. For example, in a PVC pipe factory, where employees previously had to count the number of pipes produced or shipped, the CiRA Core platform can accurately count products according to a preset program. Employees can be shifted to more productive tasks. Alternatively, it can be connected to CCTV cameras to count and analyze the number of people per area to prevent overcrowding. If there are more people, the system will immediately send an alarm. Even in the agricultural sector, the CiRA Core platform can program fruit to accurately sort by quality, analyzing when and how to care for them or harvest them.
It's no surprise, then, that Cira Core, an innovative AI software product from KMITL and further developed by Cira Automation and Technology, has become a popular innovation in the industrial sector. Many leading international companies are already using this Thai AI software, including Toyota, Ford, Siam Cement Group, and Seagate.
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However, one of the objectives of establishing Cira Automation and Technology is to return profits to society, share and develop with SMEs, startups of the new generation, and various educational institutions. This aims to create opportunities for Thai youth to access world-class software and develop their skills for Industry 4.0. Ms. Kalyanee has therefore traveled to various educational institutions nationwide to establish agreements. Most recently, on June 1-2, 2022, she traveled to the Northeastern region to sign a memorandum of understanding with three agencies to develop educational personnel and upgrade labor skills to support the Northeastern Economic Corridor (NeEC) and the Greater Mekong Subregion Economic Corridor (GMS) in line with the strategy for workforce development for the digital economy and society era. The "CiRA Core" artificial intelligence platform will be utilized to train students and the workforce.
The first agency to sign a memorandum of understanding is the Faculty of Engineering, Khon Kaen University. These collaborations will focus on personnel development, teaching management, innovation development and research on automation systems, robotics and artificial intelligence, transfer of knowledge in AI, research and innovation development, support of development tools for students, personnel and faculty in robotics and automation systems, and development of various innovations in which the company has expertise.
Associate Professor Rachapol Santiwarakorn, Dean of the Faculty of Engineering at Khon Kaen University, commented on this collaboration, stating that it will be extremely beneficial to student development. The Faculty of Engineering has three key missions: graduate development, knowledge creation, and community building. This collaboration will benefit graduates by providing them with opportunities for knowledge and real-world work experience, as well as further development into innovation and startups in the future.
The next agency signed a memorandum of understanding with the Automation and Mechatronics Technology Human Resources Development Institute (AMA) in Khon Kaen Province. The agency, tasked by the Department of Skill Development, will train workers to achieve technological excellence in the application of artificial intelligence and industrial robotics, supporting the upcoming Northeastern Special Economic Zone (Khon Kaen, Nakhon Ratchasima, Udon Thani, and Nong Khai). This initiative aims to develop a new bioindustrial base linking agriculture and bioindustry with modern technology.
Pornpoj Kongsong, AMA Director, stated that this collaboration will enable workers in the Northeast, particularly in Khon Kaen, to develop skills for modern industries. Ciracore has the personnel and equipment to assist the institute in various areas. Currently, industries are shifting away from traditional systems and toward the use of advanced technology. For example, in the agricultural industry, Ciracore has tools to calculate yield patterns, determining when to care for and harvest them, which can be applied to various industries. Meanwhile, new programs are being developed to help develop industries such as the parts and logistics industries, enhancing worker skills and increasing their potential and income.
Another organization that signed a memorandum of understanding is Rajamangala University of Technology Isan (RMUTI), Khon Kaen Campus. TKK has consistently collaborated with RMUTI to promote, develop, and advance students' careers in the robotics and automation industry. Dr. Suparerk Chamongkolpradit, Dean of the Faculty of Engineering, stated that current technology is advancing rapidly. This collaboration will provide RMUTI students with equal opportunities to those at major universities. They will have the opportunity to intern with TKK and its affiliated companies, paving the way for future entrepreneurship and transferring knowledge to the next generation. This opens the door for students to showcase their potential and demonstrate their unrivaled technical and theoretical skills. Automation and robotics are among the fields RMUTI administrators place great importance on. Having a private company with the potential and cutting-edge technology to support them is a significant achievement, enabling us to keep pace with a rapidly changing world.
Ms. Kanlayanee Kongsomjit, CEO of TKK Corporation Co., Ltd. and Cera Automation and Technology Co., Ltd., commented on the event, stating that, given the company's expertise in robot development, automation systems, and AI platforms, she believes it will be beneficial to the education system, which aims to support students with expertise in these fields, particularly in the Northeastern region, where numerous businesses are seeking this type of workforce. The company will support this through knowledge, technology transfer, research and development, and educational scholarships. She will also support startups and future entrepreneurs to create a workforce sufficient to meet the rapidly increasing demand.
"Personally, I believe that providing opportunities is the most important thing. Everyone may be born into different backgrounds and have different life circumstances, but opportunities create equality for everyone. This MOU signing is another activity using CiRA Core to create new opportunities for students to go out into the world with grace," said Ms. Kalyanee.